Job Information
Mondelez International Consumer Experience Global CRM Strategy and Campaign Lead in East Hanover, New Jersey
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It Matter.
This is a hybrid role out of East Hanover, NJ
Within the Global Consumer Experience team, Mondelēz has developed, and is implementing a new and forward thinking and future proof Consumer Digital Strategy. One of the primary pillars of this is to “ Forge Direct Relationships with Consumers” with a core set of priorities, workstreams, and engagements with our internal and agency partners.
We have an aggressive vision that furthers our focus on Personalization through our Empathy@Scale Strategy with a focus on a Zero and 1st Party Data Strategy that sees all things Data as an enterprise asset that provides and delivers value in conjunction with an always Privacy 1st approach.
You will help design tightened ambition and identify north star, build a narrative in support of data activation, identify global prioritized use cases, craft guidance for local market activation, and identify the people, processes, and application of technology capabilities needed to execute and maximize speed to value.
Our goals are focused in 3 primary areas: Development of a Global Consumer Engagement Strategy , Creation for a Monetization Model for the acquisition and activation of Consumer Data, and the Role Websites (brand, equity, promo, DTC), and how this delivers on a compelling Value Exchange with our Brands and Consumers
Primary Roles & Responsibilities:
Provide strategic thought leadership and consulting on the development, implementation, analysis, and scale of a Global vision, capabilities, outputs, and the required shared services.
Given scope and complexity of current/future activities, role will support/report to Director, Global Marketing Data Strategy and CRM Lead on below priority tasks and specific workstreams:
Management of the development, implementation, and Measurement to deliver against to Global agenda
Primary contributor to MDLZ strategic partner for 3 key workstreams identified in our primary Business Units
Co-Lead rollout of Global CRM Phases 2 (Define) and 3 (Deploy) with current agency partner
Contribute to development of a CRM “Playbook” with all necessary education and use cases. Participate in BU training sessions
Work with Global CX Digital teams and external partners to ensure Data Collection, CRM and Value Exchange, and that Content and Creative is part of all planning discussions
Ensure Data capture and learning from current Brand CRM/DTC efforts are benchmarked / implemented
Work with Global JBP partners to ensure that consumer data captured is being best leveraged and scaled
Co-lead primary relationships with technology (Google) and media partners (Google, Meta, TikTok, Twitter etc)
Coordination of all channel strategy relative to campaign activation prioritizing Email strategy, segmentation, creative development, content plan, deployment, optimization, and analysis
Establishment with Insights and Analytics on a Global (but Brand specific KPI) learning agendas
Support and participate in Privacy and Compliance workstreams
Consult MDLZ Global Creative, Site, and Content Production teams to unsure all data capture requirements and creative is optimized
Partner closely with CX Global Consumer Data Activation Lead (UK Based) to maintain integration and one voice across capability and broader Data strategy
Skills Required:
Bachelor's Degree Preferred.
10-12 years’ experience at either a consumer facing brand, Digital agency, consulting firm, or advertising technology company.
Working knowledge of ad tech ecosystem, CRM, digital, database, and data enrichment technology and products (Epsilon, Merkle) and builds (Google Ads/Cloud), Segmentation (Lytics, Mparticle) CRM Activation (HubSpot, Klayvio) and site infrastructure (Data Monks, MindTree)
Development of complex and integrated digital and consumer engagement strategies where Data and Technology are foundational.
Experience with leading and partnering with senior team members from Consumer Experience, Insights & Analytics, MarTech, and all agency partners.
Ability to both help craft a vision but also communicate to Marketing and Brand teams to ensure support of and integration of the work.
Our culture is one where collaboration, independence, focus, and consistent presence are critical to the success of the work and this role as much (if nor more) than skill set and experience.
For office-based, salaried roles at Bakery and Customer Service & Logistics locations, and some remote roles proof of COVID-19 vaccination is required to be eligible for employment. Religious, medical and/or other accommodations as required by law will be considered on a case by case basis. You may review the Mondelēz COVID vaccination policy by visiting the US careers website at https://www.mondelezinternational.com/United-States. This COVID-19 vaccine mandate does not apply to several U.S. states that do not permit certain vaccination mandates, including, but not limited to Alabama, Arizona, Arkansas, Florida, Indiana, Montana, North Dakota, Tennessee, Texas, Utah, and West Virginia.
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.