Mondelez International Sr. Manager - Advanced Analytics in East Hanover, New Jersey
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The Sr. Manager , Advanced Analytics – Marketing & Media Measurement (US I&A) will play a critical role in setting up the newly formed advanced analytics team within US I&A function and building the best-in-class tools & capabilities that enable Mondelēz to develop breakthrough creative ideas and media plans that translate into short & long-term brand growth. Reporting to the Director, Adv. Analytics, US I&A this role requires a transformative change agent with a strong bias for action, able to paint a compelling vision of the desired end-state, while delivering short-term wins that materially impact the business. Functionally, this role will drive the marketing effectiveness measurement agenda comprising of Marketing Mix Modelling, creative excellence measurement, and agile campaign tracking through social listening of engagement and sentiment.
It also requires someone highly skilled in operating within a matrix, able to bring together and align cross-functional partners (Consumer Experience, Marketing Excellence, Mondelēz Digital Services, as well as our key Publisher partners (e.g. Google, Meta) and Creative, Production & Media Agencies.
Develop, optimize, and measure the impact of paid, owned & earned media (TV, digital, social, eCom/DTC, sponsorships), inclusive of:
Pre-flight creative testing & validation
Real-time in-flight measurement & optimization
Post-flight evaluation/analysis of business & brand impact (including Marketing Mix Modelling and Return on Investment)
Measure both short-term sales and long-term brand health (penetration, equity, and pricing power) and the contribution of media and other marketing levers in driving this. Provide guidance on optimizing A&C investment across the marketing mix.
Challenge the status quo and drive comprehensive, end-to-end thinking about marketing effectiveness measurement framework and deploy the same in action by working with required analytics and agency partners. Help champion our data-driven media agenda and design appropriate test-and-learn approaches to prove out successful use cases.
Work with Director: Advanced Analytics to set the vision and create a roadmap for advanced analytics practice which goes beyond marketing effectiveness measurement.
Working with cross-functional partners to identify the technology, infrastructure, data architecture & governance and resources required to effectively embed & operationalize these long-term.
Working in partnership with Global I&A, Mondelēz Digital Services, Consumer Experience and Marketing Excellence Center, this role will be responsible for building First Party Data strategy and identifying the infrastructure, data, technology, and resources required to realize this.
More about this role
Bachelor’s Degree required; Masters preferred
8+ years in insights & analytics managerial roles, with focus on creative/media insights & analytics; either in creative/media/production agency or within a client organization
Strong expertise in leveraging data, analytics & insights (and blending different disciplines & sources together) to fuel creative development; expertise in some of the key vendors, methodologies & approaches in this area of practice, in particular Marketing Mix Modelling, Multi-Touch Attribution & Closed Loop Measurement
Passion for the media industry and a broad spectrum of knowledge about the media insights & analytics space, including familiarity with leading-edge practices & vendors
Familiarity with running RFPs, vetting, and selecting global vendor partners
Transformative change agent with an expansive, innovative mindset, comfortable with ambiguity, thinking outside the box, challenging the status quo, and championing a progressive “test & learn” and “fail fast” mentality
Proven people leadership with track record of building and developing highly motivated, empowered, and high-performing teams
Highly collaborative team player, proven track record of getting the best out of a team, regardless of location or reporting lines
Strategic, decisive, and proactive leader as well as a visionary thinker
Strong bias for action, with a proven track record in persuasively influencing and aligning business stakeholders in a highly matrixed organization
Persuasive and effective communicator, obsessed with telling clear, compelling stories that influence stakeholders & drive action
Where permitted by applicable law, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical, religious, or other accommodation as required by law. You may review the Mondelez COVID vaccination policy by visiting the US careers website at https://www.mondelezinternational.com/United-States . This COVID-19 vaccine mandate does not apply to several U.S. states that do not permit certain vaccination mandates, including, but not limited to Alabama, Arizona, Arkansas, Florida, Indiana, Montana, North Dakota, Tennessee, Texas, Utah, and West Virginia.
Mondelez Global LLC is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.