Mondelez International Category Planning & Activation Manager Nigeria in Lagos, Nigeria
This role ensures we have winning strategies and
activation plans by (RE) Retail Environment across all categories, based on
insight, and cross functionally aligned. The role:-
EnsuresPerfect store capability, planning, tracking & corrective action
Provides12-month price and promotional plans, in combination with other demand driversto fully understand and assess sufficiency to AC targets
Ownsthe 6-month Sales Activities grid, ensuring the right focus and prioritizationand best optimal sales force capacity management.
Ensuresthe Sales teams have the clarity, capabilities and tools to execute brilliantly
Voiceof customer, RE & shopper internally and the voice of the category for MT(Modern Trade)/ TT (Traditional Trade).
Togetherwith the BU Sales Director “orchestrates” the delivery of AC.
Ensurecategory strategy in place, defining our role in market place by category.
Identifycategory opportunities that exist across channels, customers and shoppers andfeed it into the Commercial Planning Process, then translate the categorystrategy into an Actionable Customer Plans.
Participatesin and supports key customer engagements to secure strategic alliances,category captain partnerships and preferred supplier status that are in thebest interest of Mondelez.
Developa syndicated information format to address the needs of the non-top 10, yetimportant, customers
Utilizesconsumer insights to define pricing/promotional activities as well as shelfingstandards.
EnsureSAMP (Sales Activation Master Plan) process applied todrive standard in collaborative planning, activation and tracking of keyactivities e.g. NPD (New Product Distribution).
Ensureprovision of category expertise to MT team to provide cat man support, big betsell in support & growth orientated JBPs(Joint Business Plan)
EnsurePicture of Success in place by RE leveraging shopper & category insight,aligned to global perfect store standards
Ensurerobust process for activation, tracking and corrective action of Perfect storeKPIs, in collaboration with sales capability and MT / TT leads
Definesmerchandising best practice by RE through utilization of consumer, shopper andcategory insights
Createthe category GTN(Gross to Net) budget plan across channels and customers andcoordinate the category business results delivery, monitoring the categoryforecast across channels and customers, monitoring the performance, andmanaging the gap filling process.
Ensure12 month price, promotional and activity programs in place, aligned to AC, andcontinuously improved through post analysis / ROI reviews
EnsureSAMP (Sales Activation Master Plan) process contains robust bottom up salesviews for NPD / key activities
EnsureRevenue Management and ROI principles applied on all levels of trade spend andmanagement of resources
Ensure6 month bottom up, assumption based sales forecast in collaboration with IBP(IntegratedBusiness Plan) partners with contribution to longer termdemand plan as part of country IBP process.
Rolling6 month activation grid in place for TT / MT teams as part of overall 12 monthpromotional plan.
Tailorthe Customer Category Vision to the local market and develop the categoryPicture of Success (PofS) by retail environment by customer and all supportingrationale and customer stories
Ensuresthird party field agency (Activation and Merchandising) has the rightcapabilities, Skills, resources and information to deliverorganisation Objectives.
Skills, Knowledge and Experience Required
Minimum 12 to 15 years related experience within an FMCG Sales/Marketing environment especially in Field Sales and Trade Marketing; and 3 to 5 year experience in Sales Leadership role.
University Degree in Business Administration, Accounting or any related field. Master’s degree will be an added advantage
Mixture of both Traditional Trade/Distributor channel and Modern Trade/Key Accounts understanding
Marketing/Category experience is a plus
Understanding of Sales Operation principles, Sales KPIs and Sales Force automation mechanics
Awareness of Sales Capability importance and Sales Training key principles
Planning and organizational skills
Job: Category Planning
Primary Location: AMEA-NG-Lagos-Lagos
Req ID: 1814548