Mondelez International Media and Digital Analytics Manager in London, United Kingdom
Strategy is where you’ll help us develop plans to shape an exciting future for Mondelēz International. Working with our excellent team of strategy professionals, you’ll diagnose key business growth drivers, set strategic direction for the future, prioritize our growth initiatives, and partner with our business teams to implement our growth plans.
As the Media and Digital Analytics Manager you will help Mondelez Test, Learn, optimize our marketing investment and overall, improve our ROI.
You will work in tandem with the Marketing and Media teams at the frontline to make significant direct contributions to our media strategies. Reporting to Assoc Dir of Marketing Analytics you will lead the relationship with the media agencies and be a key player in both the Analytics and Media community.
The ideal candidate has the right balance between analytical skills and business acumen, with an agile mindset and the ability to partner effectively across functions.
Media and Digital Analytics Manager is responsible for the media effectiveness learning agenda in the assigned area. This includes partnering with agencies and marketing team for optimized media strategies, analytics supports for programmatic buying, media targeting and performance measurement and Test & Learn experiments set up.
It will require establishing the appropriate relationship within (Regional Analytics, Consumer Insight, Media and Marketing) and outside the organization (agencies, major publishers and measurement partners) , and define key steps to push the media analytics agenda forward.
- Drive relationship with Agencies in all things related to optimized media strategies, programmatic buying, performance measurement, media targeting and Test & Learn experiment set up.
Lead personalization efforts by ensuring the right measurement in place for all our key media executions in the region
Define right process for data gathering and QC of media data to support regional analytics efforts in MMM and closed-loop studies.
- Proactively identify gaps in data, agile granular measurement, and digital analytics capabilities across regional and local ecosystems.
- Pilot new methodologies for measurement and ensure a best-in-class approach for media measurement analytics.
- Lead regional learning agendas and test & learn experiments
Partner with Google, Facebook, Amazon, Twitter and other major digital publishers to set up and execute the right learning agenda for the region.
Lead sharing forums of key insights and learnings across the assigned area. Develop and nurture relationship with the Marketing organization on insights and quick feedback loop studies.
Engage with ITS for developing internal solutions.
Strong academic background in marketing, analytics, economics or business management (Minimum Bachelor’s Degree- Postgrad highly advantageous).
Experience in advanced audience analytics, social listening tools, attribution measurement tools, and data visualization tools.
Comfort manipulating and analyzing complex, high-volume, high-dimensionality data from varying sources and across the organization.
Substantial experience within programmatic media, digital analytics, digital marketing, media, consulting or related fields.
- Experience working for large CPG marketer, ideally with organizations who are considered best-in-class in analytics.
Job: Analytics – Growth Analytics
Primary Location: EU-GB-England-London
Req ID: 1812685