Mondelez International Social Intelligence Associate Manager in London, United Kingdom
What makes working at Mondelēz International so special? Many things. The iconic brands and global nature of our business. The continuous innovation and endless opportunities to grow. The chance, each and every day, to put a smile on people’s faces. We’re the world’s leading maker of Chocolate, Biscuits, Candy and Gum with billion-dollar brands like Cadbury, Milka, Prince and Oreo and we now have an exciting opportunity to join our team.
Mondelez International is a snacking powerhouse with a portfolio of global power brands such as Oreo and belVita biscuits, Cadbury Dairy Milk and Milka chocolate and Trident gum. Our purpose and vision is to create more Moments of Joy by building the Best Snacking Company in the world. We have operations in more than 80 countries, with approximately 90,000 employees globally and our brands are marketed in around 165 countries.
Mondelez is currently looking for a Social Listening Associate Manager to join the Global Insights & Analytics Team and help drive its social Intelligence vision and capabilities. The primary role of the Social Intelligence Associate Manager will be to provide social media-based insights across a broad range of initiatives and proactively identify opportunities to grow our businesses. The ideal candidate should have hands-on experience, pulling and analyzing data from social insights tools and solid understanding of social media metrics and KPIs. He/she should be able to integrate learning and connect the dots across various data points and create powerful narratives to engage key stakeholders. The ideal candidate should possess strong passion and empathy for consumers and able to uncover insights and digital trends affecting how consumers are engaging with our brands and competitors.
He/She will report directly to the Social Intelligence Lead and will be part of a very dynamic and highly talented team of Strategists, Analysts and Insights practitioners. This person will be a key business partner to Marketing, Media, R&D, Sales and external Digital partners.
Proactively explore and curate insights using social listening tools and integrate it with other data sources to develop meaningful and powerful stories that can pinpoint opportunities for growth across the business
Find new applications for Social Listening data and help embed a culture of test and learn, challenging the status quo and finding more effective and innovative tools of learning about consumers and shoppers
Partner with experts on trend-spotting, form hypotheses for testing and influence business decisions on product renovation and innovation
Support Marketing teams by identifying real-time content learnings to enable in-the-moment optimization of campaigns
Manage ad hoc projects, including training teams to enhance understanding of digital landscape and applications relevant to Insights function
Knowledge: including education, qualifications and training
- Min. Bachelor’s Degree (Marketing, Communications/Advertising or related field, preferably in Digital Marketing, Emerging Media)
Functional/ Technical Competencies
Able to curate insights from social media tools and use visualization to create powerful stories about consumers/shoppers
Able to prioritize across multiple business needs and identify projects with high impact/value
Able to integrate results from different sources and create a holistic view, understanding what it says vs. what it means and recommending business actions
Able to partner well with diverse teams including Marketing, Media and external social media partners
Familiar with common market research methodologies, including surveys, ethnographies, focus groups etc. and non-traditional methods such as Social listening, online immersions etc, preferred.
Able to develop best practice principles on social listening and find the right forums to share learnings across the organization.
Extensive and hands-on social listening experience, working in social listening agencies or digital functions within CPG, Ad agencies/Beauty industry/Digital Media agencies and related fields
Experience working within global teams and reporting to manager based in another market/country
Experience working with very diverse teams from multiple markets and functions
Experience in managing/working in matrix structures
Experience in developing visually compelling insights that can influence and impact on business decisions
- Fluent English, written and spoken
We pride ourselves on having a high performing and collaborative culture where we offer support and development to enhance your career and develop your knowledge and skills.
In return for your commitment, drive and enthusiasm, we offer an attractive benefits package within a highly successful International business that offers financial rewards and resources, including bonus scheme, contributory pension, life assurance, generous holiday allowance and a flexible benefits programme.
Job: Insights – Consumer Insights
Primary Location: EU-GB-England-London
Other Locations: NA-US-New Jersey-East Hanover
Req ID: 1813710